New Initiative Extends International Dairy Queen Brands Online, Increasing
Ease of Communication with Consumers, Franchisees and Business Partners
RESTON, Va., July 31 /PRNewswire/ --
Dimension Data/Proxicom today announced a significant engagement with International Dairy Queen, Inc. (IDQ), parent company of Dairy Queen(R), Orange Julius(R) and Karmelkorn(R) brands. The project involves the development and launch of three Internet sites targeted at consumers and an extranet for the company's franchisees. Dimension Data/Proxicom is a leading Internet consulting firm which was acquired in June by Dimension Data Holdings plc (London: DDT), a leading global technology company providing network and multi-channel e-business solutions to global corporations.
The consumer sites will provide information about Dairy Queen, Orange Julius and Karmelkorn products, as well as a store locator and corporate information. Consumers will have the ability instantly to learn about national promotions and new product launches for all of IDQ's brands. The consumer sites also will allow prospective franchisees to learn about Dairy Queen and request information online about franchising opportunities. The Dairy Queen Internet site will also feature a kids section, where children can find links to the latest online games and read about exciting product promotions.
The extranet will connect the owners of the company's more than 6,000 franchisees, providing a platform on which they can interact with each other and the IDQ corporate staff. Franchisees will be able to share information concerning such topics as menus, ingredient lists as well as merchandise and equipment, which until now have been available only via mail. The extranet is expected to increase information sharing and efficiency among franchisees and further the company's goal of becoming the franchise food system of choice in the United States.
"Dimension Data/Proxicom created high-value online content while perfectly preserving the look and feel of our brands -- a key issue for our company and the millions that have grown up with Dairy Queen, Orange Julius, and Karmelkorn," said Charles Mooty, president and chief executive officer of IDQ. "Dimension Data/Proxicom's expertise at bringing longtime brands online, combined with its commitment to achieving the customer's goal, guarantees that these sites will be an effective tool for us in reaching out to franchisees, customers and employees."
"Working with International Dairy Queen, Inc., we've created cutting-edge sites that build upon the incredible success of the Dairy Queen, Orange Julius, and Karmelkorn brands," said Tim Clark, vice president of Dimension Data/Proxicom's Service Industries practice. "Interactive, easy to use, and developed with advanced technology such as Microsoft's .NET, these websites highlight our technical talents as well as our skill and effectiveness in bringing trusted brands online."
Dimension Data Holdings plc (London: DDT), is a leading global technology company that represents a new category of systems integrator providing network and multi-channel e-business solutions to deliver the complex integration and connectivity requirements of global corporations. Founded in 1983 as a specialist supplier of technology and services, Dimension Data's strategy has evolved with the emergence of the intelligent network as the most important enabler in business today. Dimension Data's global presence combined with its expertise and extensive skills base in network infrastructure and e-business solutions environments enables its customers to ascend into the global marketplace through 100% connectivity and integration. Listed on the London Stock Exchange, Dimension Data is a member of the FTSE 100 index, employs over 12,000 people and operates in over 30 countries on six continents. Dimension Data has achieved a three-year compound annual growth rate in US dollars of 73% in revenue and 36% in basic earnings per share. For more information, please go to http://www.didata.com .
Proxicom was acquired by Dimension Data in June 2001. Founded in 1991, Dimension Data/Proxicom is a leading e-business consulting and development company that delivers innovative Internet and multi-channel solutions to Fortune 500 companies and other global businesses. The company's 800 strategy, creative and technology professionals provide specialized e-business consulting and development expertise in the following global industry practices: Automotive and Manufacturing, Communications and High Tech, Consumer Goods and Retail, Energy, Financial Services, Media and Entertainment and Service Industries. For more information, please visit http://www.proxicom.com or call 1-877-PROXICOM.
About International Dairy Queen, Inc.
International Dairy Queen, Inc. (IDQ) is part of the Berkshire Hathaway Inc. family, a company owned by Warren Buffet, the legendary investor and CEO of Berkshire Hathaway. IDQ develops, licenses and services a system of more than 5,900 Dairy Queen restaurants in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs, and beverages. The company also operates wholly owned franchise subsidiaries: Orange Julius of America and Orange Julius of Canada, Ltd., which operate a system of 400 franchised Orange Julius stores selling blended fruit drinks and a full line of hot dogs; and Karmelkorn Shoppes Inc., a system of more than 30 franchised Karmelkorn Shoppes featuring popcorn and other treat items.
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